Monday, 2 July 2007

Ecoganik: Fashion with a conscience

Ethical fashion is picking up pace and more of us are realising the impact of the mainstream fashion industry on our increasingly fragile environment. Billions of dollars worth of pesticides are sprayed on cotton crops every year, polluting the environment and harming producers all over the world. Forty million garment and textile workers worldwide are subject to poor working conditions, low pay, forced overtime, unsafe working environments, to name but few of the problems these individuals face.

The ethical fashion industry is demonstrating to us that it is more than capable of producing stylish garments with a conscience. One of the brands that are embracing this vision is the California based Ecoganik, providing “a fusion of fashion and eco consciousness.”

Ecoganik is a member of the Organic Trade Association, the OTA Fiber Council Committee and Co-op America Business Network and they only use certified organic and eco-friendly materials in their clothing and accessories, free from harmful pesticides and chemicals. To colour their garments they use low impact dyes, free of metal and mordant substances.

Ecoganik make the most of alternative fibres such as eco fiber – a recycled cotton fabric, tencel – a 100% biodegradable silky fabric made of the cellulose extracted from trees, using a non-toxic process and hemp – a crop that is naturally antibacterial and resistant to insects and pests (thus it can be grown without the use of pesticides).

Ecoganik’s ranges are affordable and incredibly attractive. Here are a few of my favourite pieces. You can find all these pieces online at
Couture Candy.

1) Bamboo Dress with Lace in Sky, $129 – 92% bamboo, 7% spandex.
2) Long Stripe Dress in Blue and White, $150 – 62% polyester, 19% cotton, 19% modal.
3) Organic Tissue Earth Tank in Chamomile, $63 – 100% organic cotton.
4) French Terry Short in Tulip, $85 – 100% organic cotton.
5) Jersey Elastic Waist Mala Pant in Eggplant, $105 – 100% organic cotton.

[via Hippyshopper]

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