Wednesday, 11 July 2007

Ecoganik bring contemporary chic to ethical fashion

Eco-fashion is constantly evolving and it would seem that it is finally on the cusp of something phenomenal that will hopefully move ethical fashion from the periphery to the mainstream in the longterm. Ecoganik has been plugging away for ten years in the contemporary organic fashion movement, attempting to make headway. With a new creative director, Genevieve Cruz on board and a re-modelled marketing campaign, Ecoganik are gracing the pages of prestigious publications such as In Style, WWD, Lucky Magazine, Glamour, Cosmopolitan and the New York Times.

Ecoganik are experts at catering for the eco-conscious consumer and Genevieve Cruz is now looking towards fashionistas who are keen to be more earth conscius, without compromising their sense of style. Each piece designed by Cruz is wearable, comfortable and relatively inexpensive, ranging from $63 for a tank to $250 for a dress.

I am hoping that ethical fashion is going to become ever more innovative and a social norm. With labels like Ecoganik injecting effortless style into earth conscious attire, the dream seems ever more possible by the hour.

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