Monday, 16 July 2007

DePloy demi-couture: A unique approach to fashion

When you think of ethical clothing you might not automatically consider an outfit with the ability to transform into another outfit, but DePloy's approach to sustainable fashion is just this.

With a unique popper system and detachable parts, each of their items of clothing can adapt into at least two different outfits. When the fashion tides turn you simply acquire new garment parts, to attach to your old ones and by doing so, you can enjoy contemporary fashions without contributing so heavily to landfills. Bulging, heavy suitcases with an overabundance of items can be a thing of the past, as you relish the ability of your dress to morph into a new set of rags. DePloy's Creative Director, Bernice says,

"My aim is to change the fashion process to make it less wasteful, more sustainable, and more interactive with the end customer."

You might be sceptical of the style merits of attire with a popper system, but DePloy's Autumn/Winter 2007 collection, with its muted autumnal palette, feminine structures and sophisticated sensibilities, makes multifunctional apparel an aesthetic, sensible and seamlessly more ethical fashion choice than non-modular clothing.

I am not aware of DePloy's approach to fabrics, but hopefully we will also see the brand using more recycled and vintage materials in their future collections.

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