Marc Bouwer is a premier league fashion designer, known as the man that kits out celebrities such as Angelina Jolie, Paris Hilton, Shania Twain and Mariah Carey. His creations add phenomenal glamour and style to an array of red carpet events around the world. He is a highly influential designer in the world of high fashion, so, when he decides to go ethical and stop using any animal skins or products in his designs it’s big news. Bouwer refrained from using fur, leather and wool in his collections once he became aware of the horrific conditions the animals were kept in. Thanks to PETA (People For The Ethical Treatment Of Animals) he witnessed a video exposé of animals being subjected to the most painful and barbaric treatment, including conscious cows having their hooves and lips cut off, to enable their skin to be torn from their bodies.
This is far from being an unusual practise in the world of animal farming, animals are routinely kept in torturous and inhumane conditions.Bouwers 100% animal-free clothing line ‘Imitation Is Life’ premiered at New York Fashion Week. Bouwer proved that high-end fashion does not have to be part of the animal trade, it can be just as glamorous, elegant, thrilling and beautiful without any cruelty involved. Hopefully more designers will follow suit, distancing themselves from animal cruelty and making an ethical statement as well as a fashion statement.
To view PETA videos of animal treatment see PETA TV.
