Ethical fashionistas no longer need to spend hours combing the internet for fashionable and environmentally sound fashion purchases. Whip out your diaries, because on 24th September the very first issue of nu magazine will be lining the shelves of London's shops. Founded by social entrepreneurs Amisha Miller (22) and Lauren Maleh (24) nu is offering ‘fashion laid bare’ and flying in the face of the mainstream fashion industry, showcasing only the most stylish ethically produced clothes and accessories. It hasn’t come a moment too soon, launching at a time when the world is beginning to wake up to the ethical fashion world and realising that glamorous mainstream garments come at a cost to individuals and the environment.
Nu will be offering up only fair trade, organic, recycle and vintage, UK-produced and cruelty–free products, encouraging consumers to shop ethically whilst acknowledging that people have the right to remain supremely stylish.
Pearl Lowe, ex-Powder front woman turned fashion designer and cover star of the first issue, says:
“I've always been interested in ethical fashion, something that inspired me to create my own line of vintage dresses. It's great to see nu showcasing the very best of ethical fashion, making consumers aware they can be responsible shoppers without comprising on their style. I'll definitely be picking up a copy!”
Nu magazine is funded by UnLtd, a charitable organisation established by leading organisations that promote social entrepreneurship and Miller and Maleh have opted to invest 10% of profits to aid new ethical fashion designers in their bid to break into the UK market.
Hopefully nu magazine will demonstrate how effortlessly stylish and wearable sustainable fashion can be. Hurrah!