Wednesday, 27 June 2007

Oxfam plans ethical fashion chain

Oxfam is intending to convert some of its charity clothing stores into a fashion conscious chain, under the watchful eye of Jane Shepherdson, former director of Topshop and current advisor to ethical retailer People Tree. It has been suggested that Oxfam will be offering clothing crafted from organic cotton and other sustainable raw materials, in a bid to revamp its image. Jane Shepherdson is believed to be working voluntarily with Oxfam to produce the collection.

Jane Shepherdson resigned from her role as brand director at Topshop, in October 2006, after condemning the sustainability of high street fashion and she is now an advisor to Japanese based ethical brand, People Tree, having introduced the label into Topshop in 2006.

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