Tuesday 7 August 2007

Under the Canopy Ecofashion®

Stylish and ethical fashion need not come with a hefty price tag. Organic and ethical fashion label Under the Canopy are having a summer sale and you can pick up some great buys for as little as $19. Under the Canopy was established in 1996 with the intention of making a positive impact on the planet and utilising sustainable materials. Their products are crafted from innovative organic fibres and fibre blends, such as: organic denim, organic cotton and soy. Last year in the U.S. alone, over 84 million pounds of toxic pesticides were sprayed on conventional cotton crops. The production of conventional cotton results in poisoned people, plants, soil, air, waterways and ultimately a poisoned planet, so I applaud UTC on their ecologically sound practices.

UTC's Ecofashion® line offers luxurious and high quality fashion, minus the pollutants and harsh chemicals that put producers and consumers at risk. Along with garments for men, women and children, UTC also produce organic household products, footwear and accessories. If you want to check out UTC's eco-credentials, just ask and they will forward you a certificate of authenticity for every garment labelled as organic. The brand use low impact dyes, which are less damaging to the environment and their dye factory is powered with rice husks instead of fossil fuels. What is more UTC's garments are produced under fair labour practices and their factories in India and Peru use fair trade certified cotton, with products produced in fair trade certified factories. This means that their producers are receiving a better wage, healthier working conditions and a percentage of profits to re-invest into community development.

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