Friday 10 August 2007

Be a shining example of ethical chic with Onagono fashion

onagono.jpgEthical fashion brand Onagono is introducing a new collection called Shining, designed by Tomomi Kojo Robertson, which will be unleashed in September. This simple, high quality and incredibly stylish jersey wear collection reveres the planet, having been constructed from 100% organic fair trade cotton and featuring nature inspired printed artworks by Phoebe Eason, Rohan Daniel, Rupert Smyth and Richard Ardagh. Garments from this new collection will not break the bank with t-shirts starting from £23 a piece.

onagono2.jpgOnagono was born out of Tomomi’s desire to fight against the unfair cotton trade, by providing an ethical alternative. Recognising that her background in mainstream fashion and interest in creative cultures and the environment were at odds, Tomomi developed an ethical label that makes the most of organic (certified by SKAL) fair trade cotton. Onagono will be showcasing a full Spring/Summer 2008 women’s wear collection at the September Pret-a-Porter exhibition in Paris.

Stockists of Onagono have included Topshop, Behave and Family Tree in London, Beams and Ma in Japan, The Rise and Fall in New York and 90sqm in Amsterdam. For more information check out the
Onagono website which will have an online store up and running shortly.

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