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I am determined to get some last minute sales shopping in as we enter the Autumn/Winter 2007 season. With that in mind I ventured onto Equa boutique’s website and not only have they got some fab new fashions in for the chilly seasons but some great sale offers. Here is a small selection of my favourite items (sale and non-sale). Black is back and hides a multitude of sins, so if you are not a fan of this colour, I apologise for the selection!
Equa sell a range of organic (Soil Association or SKAL certified), fairly traded, fairtrade (Fairtrade Foundation certified), environmentally friendly (using azo-free dyes), UK made (supporting the UK fashion industry and the reduction of greenhouse gases from all those travel miles), recycled (reducing landfill pressure), vegan and hemp (preventing the reliance on heavily irrigated cotton) clothing and accessories. The ethical credentials of products are identified with easy symbols so you know what you are getting.
1) Ciel Striped Tee, cut from £45 to £20, organic and fairly traded.
2) Matt & Nat Vicious, £90, fairly traded and vegan.
3) Edun Sage Dole Skin Trousers in Black, £130, fairly traded.
4) Edun Chandelier Tee, £42.
5) Wildlife Works New Grandpa, cut from £56 to £40, organic and fairly traded.
6) Stewart + Brown Cinch Skirt, cut from £52 to £45, organic and fairly traded.
For some interesting and innovative recyled fashion, take a look at goodone clothing, who create unique one off pieces from hand-picked recycled fabrics. goodone garments are designed to flatter the body shapes of both men and women. All designs are produced in a range of sizes and if you provide your specific measurements goodone will create garments to fit you exactly.
You can also take part in the design process by providing your own materials, or contacting the label with your personal preferences on colour, style, texture and pattern.
goodone clothing arose out of discontent with a very negative industry that unnecessarily exploits people and the environment in the manufacture of garments. The creation of goodone clothing was born out of a desire to produce good clothing, with a company that focused on being good themselves, by being good to the environment, producing clothing that focuses on reducing waste, energy expenditure and pollution in the manufacturing process, hence the name goodone clothing.
The label source most of their materials from textile recycling factories in and around London and manufacture their products in the goodone studio in Hackney, East London.
My favourite pieces are the titty dress (as seen on the right) - made from a combination of handpicked recycled t-shirts, combined with organic fairtrade cotton, for £60 and the belt dress (as seen above) - made from a combination of hand-picked sweatshirts, for £70.
Recently, goodone have launched their response to the Anya Hindmarch 'I'm Not a Plastic Bag' bag, with a limited edition, organic, cotton, fairly traded cloth bag for £8, adorned with the simple statement, 'Do I fucking look like a plastic bag?' This is available via the goodone website.
